Online casino customer retention

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Main Online Casino KPIs to Analyze and Improve. Despite the fact that the online casino business is just over 20 years old, it will still be correct to say that it is something on the frontier of the known gambling industry.

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emotional drivers of loyalty, and demographic profiles of the casino customer. ... and psychographic variables to allow precision in the online sample.

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Example 1: Online Casino Site. The future value forecasts for a particular casino site indicated that 91% of future revenues would come from its existing customer base, with only 9% to come from newly acquired customers. This ratio may indicate that the company is not successful enough at acquiring new customers.

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